Denim

Denim

Denim is defined by its twill structure and durability. Denims can range from 100% cotton to blends that allow them to stretch. Developing the ideal denim range is a complex process. However, through extensive fabric development, wash trials and fit reviews we are confident we have created a perfect range of denim for exceptional quality at an accessible price point that will last for years to come.

Care Instructions

To help the environment and ensure longevity, denim should be washed infrequently.
Spot clean and ventilate your denim between wears instead of washing frequently.
For minor stains, use a damp cloth and small amounts pf mild detergent to gently dab the area. Do not rub the stain as this may spread.
Turn inside out and wash at 30°C to prevent fading.
Hang or lay flat to dry inside out, tumble dryers can cause shrinkage. The weight of the denim will also help to pull out any creases when being hung up.
Always turn your denim inside out before washing to protect the outer surface from friction and premature fading.
Iron inside out if necessary.
Always check the care instructions.