- To help the environment and ensure longevity, denim should be washed infrequently.
- Spot clean and ventilate your denim between wears instead of washing frequently.
- For minor stains, use a damp cloth and small amounts pf mild detergent to gently dab the area. Do not rub the stain as this may spread.
- Turn inside out and wash at 30°C to prevent fading.
- Hang or lay flat to dry inside out, tumble dryers can cause shrinkage. The weight of the denim will also help to pull out any creases when being hung up.
- Always turn your denim inside out before washing to protect the outer surface from friction and premature fading.
- Iron inside out if necessary.
- Always check the care instructions.
Denim is defined by its twill structure and durability. Denims can range from 100% cotton to blends that allow them to stretch. Developing the ideal denim range is a complex process. However, through extensive fabric development, wash trials and fit reviews we are confident we have created a perfect range of denim for exceptional quality at an accessible price point that will last for years to come.
