Since we started the brand really, we have received many requests to find out a little more background info on why we started the brand, who we are and the journey so far...
Me and my brother founded ARNE in 2018, well actually, I owe everything to him for giving us both the jobs we’d always dreamed of. He was the risk taker, to go for it and start making the very first moves of starting a clothing brand that looking back now, was the most exciting thing we have both ever done in our lives. Thanks again Brother!!
So we founded ARNE in 2018 after literally obsessing over creating & delivering the highest quality, considerably fitted, minimalistic pieces through an honest brand with a brilliant, clearly envisioned aesthetic (not quite there yet!!). We were getting really frustrated that we couldn’t find these pieces anywhere to wear ourselves. We could both picture what we wanted so clearly too.
Our first product idea, or obsession was a clean, jersey tapered trouser paired to a crew neck to match; creating our classic two-piece look. With inspiration taken from a classic track and field look from icons like Muhammad Ali, it was also just the two of us naturally wanting a clean, well fitted two piece for every day wear. A real smart casual look and feel that has since set the brands tone and identity.
We were also obsessed over how the tapered jogger would sit with trainers. We have always been fanatical over what we wear on our feet and followed new footwear releases for years in online queues and going to the secondary markets... hence the constant posting of trainers and other brands on our Instagram page for the first 2 years of the brands existence! It is genuinely unbelievable to us that we sell our own footwear now and it never ever gets old seeing orders of them getting packed up in the warehouse ready to be shipped out. It’s a brilliant feeling to us and we hope you all like them as much as we do!
Anyway, once we had decided what we wanted to create, we spent pretty much a year together, in each other’s bedrooms in Mum’s bungalow searching for suppliers, trying & perfecting samples, putting together other ideas, planning, and we finally got the right sample when my brother FaceTimed me on my way home from work one night to show off his new tapered, jersey tracksuit! Even though it has improved so much since, we absolutely loved it and we had created exactly what we wanted... not many things, have compared to that feeling since and we genuinely remember it like it was yesterday. To still sell the same style of tracksuit today two years on is great to us, we love our jersey collection and how much you love it too!
From there we placed the order and eventually started to ship orders from our Mum’s bungalow with close friends and family helping out now and again (our first two employees). One of us was a full-time truck driver & qualified joiner working for a timber company for 9 years fresh out of school. The other in University studying a Masters degree after completing a degree in Psychology & Criminology whilst working in a psychiatric hospital. One of us more of a thinker and the other a “get stuff done” type which we have found works so well! We are complete opposites in that respect.
It became difficult to balance work, University & ARNE altogether so eventually we decided to go for it. We left our full time jobs before both going full time with ARNE... Our mum finally had her house back after we took over almost the whole ground floor with stock!! This was another huge moment for us but to be honest we were literally just excited to spend even more time creating product we loved and to build the business a little more.
From there we moved into a small shop (converted “HQ” with the help of our Dad!!) in a nearby town on a high street. The shutters were always down and the neighbours wondering what actually went on in there probably! We had some stressful late nights there looking back now, post-release nights, when our website used to crash and we would be calling our server provider all night long... if anyone is reading this and was in those queues to get some products, thank you for your patience!!
The shop was only a small space and after a while it got tiresome and quite inconvenient always carrying boxes of stock off delivery trucks into the basement where we held storage. I think the final straw (for me anyway, my brother loves stuff like this) could have been carrying around 50 boxes down to the basement in the snow!! The next step was a warehouse which we continue to dispatch from now as well as basing our small, tight-knit team of great people.
Now, we find ourselves at a stage where we want to keep creating clothes and shoes that you and all at ARNE love & obsess over, whilst constantly learning and improving ARNE, ourselves, and our team as we go.
Lots more ups and downs have happened in-between and we could go into much more depth but for now we’ll keep it short and sweet as our start-up story.
We will try to add to this as the journey continues but for now... take care and thank you for your support as this brand really wouldn’t be anything without you buying our product, supporting us on social media, browsing our website and sharing our brand with others so thank you.. it really does mean so much.
Me, my brother and all at ARNE